If you’re thinking of investing in search engine optimization for your website, you’re probably wondering how much you should expect to spend. There are several factors to consider in your budgeting process and the decision can be complicated, especially because the return on your initial investment can take several months.
The most important consideration is the competitiveness of your market – ranking for “homes for sale” will cost more than ranking for “wool socks.” More importantly in highly competitive industries, SEO results require more than just lots of hours of work, it takes an experienced specialist.
Using Google Adwords Keyword Tool you can research how competitive searches are in your industry on a pay-per-click basis. For example, Google estimates a cost of $11.27 per-click for the phrase “St. Paul lawyer.” Consider the following:
Assume you embark on a sponsored link listing on Google for the phrase “St. Paul lawyer” paying $11.27 per click. The link generates 25 clicks per day for a daily price of $281.75. Averaging this amount over 30 days means your monthly expense for this single phrase is $8,452.50.
As a general rule-of-thumb, pay-per-click listings receive 10% of the search traffic. The other 90% of traffic goes to the organic results. For less than you spend to attract only 10% of searchers, you can achieve organic search results through SEO and capture more targeted traffic.
To get your website higher rankings within the Search Engines take advantage of the MLT Group’s search engine optimization service. Email us your web address for a FREE SEO analysis at sales@mltgroup.com.
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