MLT Group - Creative Solutions - Industry News Column » Video Production

MLT Group gets graded on MN-DOT (Clear Roads Project)!

Admin — Tue, 08 Nov 2011 17:37:35 +0000

In the summer of 2010, MLT Group bid for and was selected by Clear Roads to produce a professional video production that met the organization’s goal of demonstrating, in an engaging and effective manner, the three levels of field testing for determining the effectiveness of deicing chemicals.

The finished product is a professional video production of approximately 25 minutes in length, produced on budget, which clearly and succinctly demonstrates the three levels of field testing for deicing chemicals. It is chapterized, close captioned and includes a resources area with a printable copy of the original Field Guide to Testing Deicing Chemicals, a sample data recording document and a clean data recording document for use by organizations doing testing.

MLT Group was thrilled to be a part of this exciting project and to utilize our experience in corporate video production to organize, script, shoot and edit this innovative training piece for Clear Roads.

“MLT Group solicited the Clear Roads ideas and suggestion at the start of the project. They also demonstrated a willingness to make changes at various points of the project as requested by members of the Clear Roads group. MLT Group was great to work with and they ultimately delivered a very good product that was intended for multi-state DOTs and local agency audiences.” says Tom Peters, Maintenance Research/Training Engineer at MN-DOT.

Click here to view a portion of the MN-DOT Clear Roads Training Video for Field Testing of Deicing Materials.

Business Benefits of a Marketing Strategy

Admin — Mon, 25 Apr 2011 11:46:21 +0000

Every small business needs a marketing strategy. It is that simple. Most small businesses do not have deep pockets when it comes to how they can advertise their services and products. So, they need a targeted marketing strategy to make the most of the funds they have available for advertising. Some business owners try to create their own marketing strategies. However, unless they are already marketing experts, they often find their strategy doesn’t work as well as they had hoped.

The best solution for a small business is to hire a company that focuses their attention on helping other small businesses. Today, marketing goes beyond print ads and other traditional advertising options. The process requires a sophisticated approach to designing a campaign for the entire business. MLT Group Advertising & Marketing can help businesses do just that.

MLT Group focuses efforts on helping small businesses succeed in today’s marketplace. We have knowledgeable staff to help design marketing strategies customized to your business needs. We can help you with web design, web application development, social media marketing, search engine optimization, and other online marketing strategies.

MLT Group is ready to help your small business with all of its marketing and advertising goals. And you can depend on us to help provide effective and affordable services for your future.

Call us today at 507-281-3490 or e-mail sales@mltgroup.com and begin experiencing all the benefits a professional advertising and marketing firm has to offer your business.

Launched: Healthy Living Rochester

Admin — Thu, 21 Oct 2010 19:48:56 +0000

MLT Group Advertising & Marketing is proud to announce the launch for the Healthy Living Rochester website.

In 1999 an initiative, CardioVision 2020 was launched aimed at improving the health of people who live in Olmsted County. CardioVision 2020 now moves ahead with a new look as Healthy Living Rochester. Its vision is to help reduce the incidence of heart disease and its related impact. Healthy Living Rochester aims to raise public awareness of ways to establish a healthy lifestyle as well as to educate people how best to live with heart disease after such a diagnosis.

Users are invited to signup/login to track their own personal progress. Various management options are available to the individual user including the ability to interact with other users, to find recipes and save your favorites.

A “Healthy Living Hot Spots” allows a quick map visual. Distinct symbols, representing a sport or other healthy activity (eleven areas including workout centers, soccer fields, hiking trails, parks and more), appear on the map. Users can click on any one to learn more about that location. These are “hot spots” users won’t want to miss!

Video blogging was integrated into an SEO Blog and a forum for users was established along with a “submit your own video” in addition to informative videos posted by Mayo clinic staff and other wellness professionals. Users can also sign up for an eNewsletter and exchange related information through social media sites such as Facebook, Twitter and YouTube.

Press Release: Wound Care Technologies

Admin — Thu, 09 Sep 2010 16:53:00 +0000

When Wound Care Technologies began our association with MLT Group, our company needed a complete overhaul for our branding and corporate identification. Over the past few years, MLT Group Advertising & Marketing has worked with me to establish: new logo development for the company and product, website development and search engine optimization, trade show booth graphics, direct mail pieces, business cards, video and post-production, and magazine ads.

In every way, MLT Group has met or exceeded my expectations. I have often put them into time sensitive situations and they continually step up to the plate and deliver. The value that I have received is incomparable in a major market setting. Rochester is fortunate to have such a talented and creative group of professionals, and I am fortunate to have them as part of my marketing team.

Sincerely,

Dennis L. Davey
VP Sales & Marketing
Wound Care Technologies

Press Release: Image Sensing

Admin — Thu, 26 Aug 2010 16:42:53 +0000

Hello Ted,

Thank you again for producing such a professional and high quality DVD. You and your team made a lot of extra effort to deliver what we needed – and it was on budget and on time. It includes great navigation, smart transitions and the surprising/wow factor using the product video shots and creative animation sequences.

We really appreciate it and look forward to partnering with you on future multimedia projects.

Please express our thanks to the entire staff at MLT Group and keep up the great work.

Best regards,

Erik Wood
Marketing Specialist
Image Sensing Systems, Inc.

Benefits of Surveillance Video Consulting in Minneapolis MN

Admin — Mon, 12 Jul 2010 11:36:46 +0000

When it comes to surveillance video, everyone knows that sometimes footage and quality can be leave a lot to be desired. Even so, many security and police forces continue to make use of low-quality surveillance, which serves to decrease the effectiveness of the program altogether. Increasing the audio and visual quality of a surveillance system is a crucial step towards doing all you can to better your team’s performance. By making use of security and police surveillance video consulting in Rochester MN, you can ensure that you are getting the most out of your surveillance system at cost that is more affordable than Minneapolis based firms.

Whether your system needs a complete overhaul or just a few tweaks, it is always possible to improve the quality of both audio and video. Those with ancient surveillance systems may need entirely new hardware, while those with slightly outdated equipment could benefit from just a few tweaks. MLT Group provides surveillance consulting that is necessary to make the changes you need in order to stay ahead of the game, and we will always take into consideration your budget when planning what is right for you.

Don’t fall behind and let crime take advantage of your organization. Contact MLT Group today for more information on surveillance video consulting, and get ready to see the difference between real surveillance video and outdated surveillance video.

MLT Group Advertising & Marketing offers professional surveillance video consulting Minneapolis MN services. Call us today at 507-281-3490 or e-mail sales@mltgroup.com and begin experiencing all the benefits a professional advertising and marketing firm has to offer your business.

Affordable and Professional Minneapolis Video Production Services

Admin — Tue, 15 Jun 2010 03:24:10 +0000

MLT Group Advertising & Marketing, while based in Rochester MN, specializes in Minneapolis video production services. We offer affordable and competitive value services compared with firms in larger cities like St. Paul and Minneapolis MN, and are delivering our expertise across the United States. Our agency helps clients develop effective marketing plans and creative advertising strategies to promote business goals.

One of the fastest growing advertising media trends in the communication spectrum is video production. A medium that is accepted, enjoyed, and easily understood by everyone, video has become a popular marketing tool for business communication in corporate and industrial venues around the world. There simply is no better way to reach potential customers globally than with an audio/visual message as they access online advertising via wireless and smart phone technology.

Video is not limited to only being used as a sales tool. Video productions can help educate and train existing and potential customers, corporate clientele, and employees. Whatever message being conveyed, video production is a convenient, cost effective and powerful way to make your point seen and heard. No business is too small or too large in our competitive high-speed world to benefit from what many consider to be the best communication platform for marketing dollars spent.

MLT Group Advertising & Marketing invests in cutting edge video technology and experienced staff who can discuss how our services can cost effectively reach your target audience. Our product offerings include but are not limited to: online production videos; streaming video production; online testimonial videos; product videos/demos; trade show videos; training videos/films; educational videos; TV commercial production; video for events; and video tours.

MLT Group Advertising & Marketing offers professional video production services. Call us today at 507-281-3490 or e-mail sales@mltgroup.com and begin experiencing all the benefits a professional advertising and marketing firm has to offer your business.

Minneapolis MN Video Productions Services Can Create Successful Online Videos

Admin — Mon, 17 May 2010 11:34:44 +0000

In today’s economy, often times people find themselves looking for the next step to increase the success of their business. Minneapolis MN video productions have a proven success rate among large and small businesses alike, and it is more possible now than ever to get professional video production services at a reasonable price.

Videos are an effective way to demonstrate the advantages of your service or product in a manner that lets people see for themselves. Rather than static ads with no personal feel that essentially “cold call” the buyer, a video lets the consumer feel they can learn about your product or service in-depth and make an educated decision on their own. In addition, associating a face with a business can help with personal relationships.

To fully take advantage of what video can do for your business it is most effective to utilize professional production services. Expert experience, professional equipment, and state of the art digital components can be employed to create the quality presentation needed to adequately promote your business. High resolution visual quality, advanced editing techniques, and concepts developed by market-savvy professionals can take your ad to the next level, making it as appealing as possible to the eyes and ears of your potential customers.

In this day and age, potential customers are extremely selective about using their money. With the amount of scams prevalent in today’s marketplace it’s more difficult now than ever to persuade clients in your favor. Using videos online can effectively promote general awareness of your business as well as give detailed information that is helpful in creating relationships between your business and your consumers.

MLT Group Advertising & Marketing offers professional and affordable services for Video Production Minneapolis MN. Call us today at 507-281-3490 or e-mail sales@mltgroup.com and begin experiencing all the benefits a professional advertising and marketing firm has to offer your business.

Launched: Maier Forest & Tree

Admin — Mon, 10 May 2010 21:21:34 +0000

MLT Group Advertising & Marketing is pleased to launch the redesigned website for Maier Forest & Tree.

Maier Forest & Tree of Rochester, MN wanted to revamp their current site and start with something sleek and professional. With breakouts emphasizing their services and videos, users will have easy access to learn more about Rochester’s ONLY accredited tree care company!

Benefits of Professional Minneapolis MN Commercial TV and Web Video Production

Admin — Mon, 19 Apr 2010 11:37:30 +0000

It has been said many times that you don’t get a second chance to make a first impression. This is particularly important on the internet. Increasingly, video is becoming ubiquitous on the Internet. Video is simply more entertaining and engaging than traditional media like text and articles. If you’re a business in Minneapolis MN and aren’t using video on your website, then it is likely that you aren’t doing everything you can to fully engage your potential prospects.

So why should you invest in professional quality video? Well, if you put up a bad video on your website, then it is likely that hundreds or thousands of potential customers will see the video and will develop a negative impression of your business. You’ll lose leads, you’ll lose customers, and you’ll make less profit. These prospects will seek out your competitor if they feel that they look more professional.

On the other hand, if you do invest in high quality videos on your website, then your prospects will develop a favorable impression towards your company. You’ll have more leads, more customers, and generate more profits in the long term. Simply put, high quality videos on your website can get you the results you want.

MLT Group has over 25 years of experience creating professional Minneapolis MN video for TV and commercials. MLT Group offers a wide variety of video services, from creating videos for your website to producing professional grade television advertising campaigns. We can also help you with flash or animated graphics you might want on your website, and even produce high quality point of contact videos for use at trade shows.

MLT Group Advertising & Marketing offers a variety of professional services for TV and commercial video production in Minneapolis MN. Call us today at 507-281-3490 or e-mail sales@mltgroup.com and begin experiencing all the benefits a professional advertising and marketing firm has to offer your business.

How You Can Benefit From Security & Police Surveillance Video Enhancement and Consulting

Admin — Mon, 01 Mar 2010 11:40:47 +0000

Often a key piece of video evidence in a trial might be hard to make out. By taking out background noise the words of a criminal might be audible or by increasing natural light the face of a victim’s attacker might be able to be made out. Experts in security and police surveillance video enhancement and consulting in Minnesota can perform these technical tasks and many more.

Another important service surveillance video consultants can provide is authentication of the video. Experts in surveillance video consulting and enhancement can also make true duplicates of original recordings, making sure that critical data is not lost which may be crucial evidence or relevant to an investigation.

One can benefit from video enhancement and consulting services in many different ways. For example, if a business owner suspects an employee of theft, one could consult with video experts at MLT Group Advertising and Marketing in advance about proper taping procedures for quality and suitability as evidence. The video can be analyzed and backups of the original recording can be made. This would be especially useful if the business owner were to pursue criminal charges in addition to discipline or firing in the workplace, which is a serious issue.

MLT Group Advertising & Marketing offers professional police and security surveillance video enhancement and consulting in MN. Call us today at 507-281-3490 or e-mail sales@mltgroup.com and begin experiencing all the benefits a professional advertising and marketing firm has to offer your business.

How a Professional Corporate or Industrial Video Production Can Benefit Your Business

Admin — Mon, 08 Feb 2010 10:18:57 +0000

If you’re a business owner or other professional it’s hard deny the fact that more than anything, you trade in information. What you sell is what you sell, but the way you sell is by trading information about your company and its services, or by communicating messages to your workers. Through various personal and long-distance communications, marketing methods, and social media platforms, a business owner interacts with customers and associates, and must consistently provide sufficiently detailed information over generally short periods of time. Therefore, you need to take advantage of the quickest, most efficient, and ultimately creative way to talk to your clientele and audience, namely, via corporate videos or industrial videos.

Even on the internet, videos are ever-present. The combination of sound and moving pictures continues to captivate people in an instant, as it has since the earliest days of film. And MLT Group’s informative and visually intriguing corporate video production in Minnesota makes use of solid video direction, design, and production techniques that will allow your video to seamlessly integrate into your workplace training architecture, event program, or informational commercial for web or TV.

By only relying on the most experienced of individuals for all of the work we do, MLT Group has been able to keep up with the demands of changing technology and style for 20 years of industrial video production in Minnesota. We truly believe that this is the only way to continually deliver our renowned high-quality informative educational videos and documentaries, stunning online and event videos, and our nationally-demanded commercials and ad spots. Take a look at some of the online videos in our portfolio, and let us know if you agree!

MLT Group Advertising & Marketing offers professional Minnesota industrial and corporate video production services. Call us today at 507-281-3490 or e-mail sales@mltgroup.com and begin experiencing all the benefits a professional advertising and marketing firm has to offer your business.

Online Videos Work Non-stop for Your Company

Admin — Mon, 04 Jan 2010 11:10:57 +0000

YouTube made its appearance in Cyberspace in 2005 and the Internet hasn’t been the same since then. Today, social networking and a high-tech Internet presence is a business necessity, and MLT Group is a leader in high quality, online video production in Minnesota.

Using video to promote your business can make a personal connection and allows you to make your sales pitch directly to the consumer at any time, day or night. Unlike the amateur videos that go ‘viral’ on YouTube, however, your video must be a positive representative of your company, just like an employee.

You’re the expert in your field now it’s time to call an expert in online videos.

MLT Group Advertising & Marketing can create effective video productions to promote your products or services in formats that will expand your audience. The specialists at MLT Group make innovative concept commercials that stand out, get noticed and get results.

Along with using video on your business website, online videos can be placed on Youtube, Facebook, MySpace and other networking sites thereby expanding your reach into new markets. An additional but lesser-known benefit of putting videos on different sites is a boost in search engine rankings which can garner you additional traffic and, as a result, more sales.

Are you shy or hesitant about being the subject of your commercial? You can show a tour of your store, demonstrate a product, or show whatever makes your company different. Another option uses Flash technology to create fast loading, video quality presentations from digital images complete with professional voice-overs and music.

In addition to online videos, MLT Group is experienced with television commercials, website development and corporate videos. So put MLT Group to work for you today!

MLT Group Advertising & Marketing offers professional online video production in MN. Call us today at 507-281-3490 or e-mail sales@mltgroup.com and begin experiencing all the benefits a professional advertising and marketing firm has to offer your business.

How Professional Video Production Services Can Benefit Your Business

Admin — Mon, 28 Dec 2009 11:45:58 +0000

Whether you’re trying to sell your product on television, on the web, directly to clients, or even to the CEO of your company, having the backing of a professional Minnesota video production company can aid you immensely. There’s simply nothing that compares to the power of images, music, words, and story combined in one smooth, crisp production. Perhaps back in the days of yesteryear, web and TV audiences were okay with shoddily-produced advertising, but those days are no longer. Audiences expect you to tell the story of your product succinctly and with flair.

These expectations can be too large for a business to take on, especially for smaller businesses. Perhaps you’ve been doing well with print or word-of-mouth advertising, and you want to take your business to the next level and take on more clients. Professionally produced video has the power to convince potential consumers to act and choose your product.

MLT Group Advertising & Marketing has been in business for over twenty years, helping businesses achieve their advertising goals. We help guide you from the brainstorming stage to final edit and getting your advertisement on TV or online. MLT Group consists of artists, writers, directors, and technical crews whose only job is to help businesses get that special pizzazz that turns on potential customers and makes their unconscious minds scream, “buy!”

Effective communication, powerful imagery, unforgettable storylines. That’s what we offer. In addition, we offer a free consultation, to help you assess just what it is you need from us.

MLT Group Advertising & Marketing offers services for commercial video production in Minnesota. Call us today at 507-281-3490 or e-mail sales@mltgroup.com and begin experiencing all the benefits a professional advertising and marketing firm has to offer your business.

Benefits of Security & Police Surveillance Video Consulting and Enhancement

Admin — Mon, 09 Nov 2009 10:49:24 +0000

MLT Group Advertising & Marketing specializes in audio and video enhancement services for law enforcement agencies, attorneys, and private investigators. We also provide state-of-the-art audio and video equipment backup for their clients. And our company’s CEO, Mike Pruett, has provided “expert witness” testimony to underscore the authenticity of MLT’s products.

We offer consulting services that will help the media to become interested in your organization and present your image in a positive way. They include:

Developing press kits online or in print for media representatives and your potential vendors and clients that will present them with an impressive overview of your company.

Press release consulting that will generate and distribute favorable publicity for your business in an effective way.

Development of a professional public relations plan that will help increase public awareness of your company in an organized manner.

A unique and comprehensive spokesperson-training package for use by a key representative of your business.

MLT Group is well-known as a leader in digital video production services for every corporate and industrial need. We provide non-linear editing combined with multi-format video capture and a full range of services that include casting, scripts, and shoot production. We also offer professional television advertising, marketing video production, training and safety video production, video and animation online, and point-of-contact videos. In addition, our unique animation, professional voice-overs, full-color graphics and high-quality soundtracks are just what you need for your presentations and demos.

Please call 507-281-3490 or e-mail sales@mltgroup.com to learn how MLT Group can effectively assist with your needs. We offer a FREE 30-Minute Marketing Consultation, as well as free estimates.

Benefits of Professional Corporate and Industrial Video Production

Admin — Mon, 26 Oct 2009 11:23:26 +0000

Maintaining a professional image is important at all levels and aspects of a company. Well-crafted logos, tag lines, and company literature are all indications of a legitimate business. However, in today’s multimedia age professional corporate and industrial video production must also meet these same standards.

Whether it’s a commercial or a training video, MLT Group is ready and equipped to fulfill the video production demands of any business. Producing a quality video requires more than knowing how to turn on the video camera and press the record button. There are tricks to panning, zooming, and editing the footage to produce a high quality video. Adding in custom animations and graphics, tiling scenes, and dubbing in music are techniques that are best performed by trained professionals who have had many satisfied clients.

Professional video production capabilities like those of MLT Group yield the quality multimedia materials for any size business. Positive results can be seen from the quality, both for internal and public purposes. A healthier customer base and a well-trained staff are the main examples of this.

The sheer benefits of professional corporate and industrial video production more than justify the investment made. With top-quality commercials airing to advertise company products and services, more potential customers will take notice. Well-produced company videos will help to better train new recruits and even retain them longer. Also, there has likely been an investment made in a strategy to position the company ahead of the competition. Thus, it only makes since to take this extra initiative to further legitimize the business and enhance the company image.

Please call 507-281-3490 or e-mail sales@mltgroup.com to learn how MLT Group can effectively assist with your needs. We offer a FREE 30-Minute Marketing Consultation, as well as free estimates.

Benefits of Online Video for Your Website

Admin — Mon, 14 Sep 2009 11:36:32 +0000

Putting a high quality online video on your website makes customers take your product more seriously. If the phrase “a picture’s worth a thousand words” was made up today, one would probably agree that quality streaming video is worth many times that.

Today’s consumer video production tools allow many people to make videos, but the quality of these videos is often low. As online streaming video quality improves, and as more people get high-speed downloads and their systems are able to handle it, having a professional video filmed with professional equipment, then processed by a professional video production service becomes recognizable in a finished video product. Without professional equipment, a website video can wind up looking amateur.

Working with a professional video crew enables the consumer to select the components they wish to have included in their product, and subsequently have more control over the image they present to the public.

Compared to traditional video marketing, online video marketing is fast, widespread (and trendsetting), direct, better at building bonds with your customers, and able to assist you in creating a niche audience which looks for your advertisements, rather than seeking to fast forward through it using their TiVo, or hitting the mute button when the ad segment comes up on TV.

Above all, for businesses facing difficulty in today’s market, airing an online video costs a fraction of a television commercial. So spend your money where it counts: with a professional video production services company that can help you get the best return on investment possible when incorporating online video into your website.

Please call 507-281-3490 or e-mail sales@mltgroup.com to learn how MLT Group can effectively assist with your needs. We offer a FREE 30-Minute Marketing Consultation, as well as free estimates.

Benefits of Professional Video Production Services

Admin — Tue, 18 Aug 2009 11:14:06 +0000

Your company needs to deliver its message, effectively and powerfully. Any video production, whether at the big corporate show or industrial video, or in the commercials broadcast on TV or online, reflects the sophistication of the sender. Clearly, when we behold a well-shot video, something about it catches our attention in a way that clumsy home video cannot.

Video is everywhere today. The explosion in the availability of new equipment to create video has led many to believe that creating a powerful video message is simply a matter of “point-and-shoot”, believing that content will always represent itself well. The truth is, the skill behind even a merely competent video production is far more advanced than that of the average amateur videographer. Regardless of growing equipment sophistication, only the human eye and hand can make video images into art.

In a corporate show, jobs are clearly defined, and each crew member is super focused on what is happening. In many shows, a huge screen reflects every moment, so the crowd can take in all the emotion being generated by the show. An amateur camera operator, no matter how well he or she can frame a shot, is unlikely to be able to respond, with flexibility as well as competence, to unforeseen events. A camera with a wide-shot at the back of the room can never capture the excitement of the moment, which is everything in an inspiring corporate show. Always hire professionals..

The audience for commercials is sophisticated – to the point where today advertisements must compete not only for customers of their products, but also, and more importantly, for the eyes and ears of your customers. The average viewer tunes out a poorly produced commercial, which means no chance to sell your product. Always hire a video pro to help your message leave a lasting impression on your target audience.

We want to help you reach your video production goals. E-mail (sales@mltgroup.com) or call (507-281-3490) today to learn more from one of our friendly and experienced marketing representatives.

Motion Graphics Tutorials

Admin — Mon, 12 Mar 2007 15:04:00 +0000

At MLT Group we are a one-stop marketing and advertising resource for your company. And that includes a variety of animation and broadcast quality video production services to fit your needs. But for those in search of motion graphics tutorials, the work and craftsmanship that goes into animation is fully appreciated in these helpful videos. So whether you are looking for a full service production company to produce, market, and distribute your video, or a just a little help with your own projects, at MLT Group “We Can Do That!”