MLT Group Advertising & Marketing Blog

Website Design for Lawyers

admin — Mon, 30 Aug 2010 10:47:09 +0000

Most people these days know the importance of having an online presence, though they try to avoid having to deal with the technical side of things. They may see a website design firm that promises a good looking website for cheap, and decide to hire them without knowing how good their websites actually are. As a lawyer, having a professional website that is easily findable is extremely important. Let’s look at some of the things that you should specifically be looking for in a web design company.

Everyone expects a “professional” website from a web design company, but looks aren’t the only thing that’s important. You also want users to be able to navigate your site easily, and find the information they are looking for. Being able to direct users to the information they need, and then converting them into clients, is a feature that will distinguish your website from others, and bring more clients to you.

Also, findability is very important. The technical term for this is Search Engine Optimization (SEO). This is the practice of making websites that will be found and ranked well by search engines like Google and Yahoo, so that potential clients searching for legal help will be able to find your firm. There are also a lot of false claims about being able to make websites rank well on search results pages, so having a good, reliable firm is essential.

Lawyers have to face one of the most competitive search markets for local search results, and ranking well is a ‘must have’ from your web firm. MLT Group is the place to go to get the reliable web design that you need.

MLT Group Advertising & Marketing offers professional website design for lawyers, including internet marketing services such as search engine optimization (SEO) and social media consulting. Call us today at 507-281-3490 or e-mail sales@mltgroup.com and begin experiencing all the benefits a professional advertising and marketing firm has to offer your business.

Press Release: Image Sensing

admin — Thu, 26 Aug 2010 16:42:53 +0000

Hello Ted,

Thank you again for producing such a professional and high quality DVD. You and your team made a lot of extra effort to deliver what we needed – and it was on budget and on time. It includes great navigation, smart transitions and the surprising/wow factor using the product video shots and creative animation sequences.

We really appreciate it and look forward to partnering with you on future multimedia projects.

Please express our thanks to the entire staff at MLT Group and keep up the great work.

Best regards,

Erik Wood
Marketing Specialist
Image Sensing Systems, Inc.

Website Design for Restaurants

admin — Mon, 23 Aug 2010 10:45:20 +0000

One of the best forms of advertising for restaurants is to get your establishment up online. Busy people refer to the Internet for most of their goods and services, and having a comprehensive restaurant website can bolster your customer base at breakneck speed.

When designing your restaurant advertising, there are some key questions that your potential customer will have. It’s important to put your menu online to include any lunch, dinner or daily specials and list them with the current prices. You may always add to the bottom of your site that prices are subject to change without notice.

Any additional services offered by your restaurant, such as outside catering and banquet facilities, should be mentioned in your restaurant ad. You may also wish to assist your customer by advising them of peak dining hours and if a reservation is recommended.

Restaurants that have patio or sidewalk seating may wish to make mention that smokers are welcomed in the outdoor areas or in select sections of the building. This segment of viable clientele are prone to searching the Internet looking for a comfortable place to entertain smoking individuals in their party.

Your location, days and hours of operation should be clearly stated on the cover page, and a few navigational points will help your new customers find you with ease. In addition, be sure to advise your patrons on where to park and if you validate for a private lot.

MLT Group Advertising & Marketing offers professional website design for restaurants, including internet marketing services such as search engine optimization (SEO) and social media consulting. Call us today at 507-281-3490 or e-mail sales@mltgroup.com and begin experiencing all the benefits a professional advertising and marketing firm has to offer your business.

Website Design for Realtors

admin — Mon, 16 Aug 2010 11:13:28 +0000

A good real estate agent, Realtor or broker knows the value of marketing themselves to the public in a professional and friendly light that will attract clients and their referrals. Your real estate website should be unique enough to showcase you special skills and industry niches, yet standardized enough to be competitive with your peers.

If your real estate office offers special financing for first-time buyers or those with challenged credit, your website copy text should cut to the chase about what sets you apart in the real estate industry. Likewise, if yourself or staff members are fluent in other languages, your potential customers need to know.

Buying homes at best bargain deals never goes out of style, and the real estate agent or office that handles foreclosure inventories will want this feature highlighted on their website. Be sure to discuss the cities and counties you do business with, foreclosure financing terms, and have your contact information at the top of the site.

The most prosperous real estate agents and offices are those who know the importance of advertising and getting their name out to the general public. Whether a potential client needs your services now or later, your advertising impressions make the client feel that they know you and separates your name from the real estate pack.

MLT Group Advertising & Marketing offers professional website design for Realtors, including internet marketing services such as search engine optimization (SEO) and social media consulting. Call us today at 507-281-3490 or e-mail sales@mltgroup.com and begin experiencing all the benefits a professional advertising and marketing firm has to offer your business.

Press Release: Midwest Mole

admin — Thu, 12 Aug 2010 16:18:06 +0000

Dear Courtney & MLT Group:

I want to thank you for our wonderful website! I am very proud to direct our employees, customers, prospects, and even our competitors to our new site. It is a useful marketing tool and a great site to learn more about Midwest Mole.

I want to commend you for all your time, patience, and effort getting this completed. It has been a team effort getting this site complete and we appreciate what you and your team accomplished. We look forward to our continued success with this website and look forward in working with MLT Group Advertising & Marketing to keep it up to date in the future.

Sincerely,
Dan Liotti
President & CEO
Midwest Mole

Website Design for Home Builders and Remodelers

admin — Mon, 09 Aug 2010 11:32:44 +0000

Every type of business is expected to have its own website these days and home builders and remodelers are no exception. There are plenty of do-it-yourself website options available, but just as your customers hire you as a contractor for your expertise in construction, your website should be built by someone who is an expert in that field as well.

It is one thing to simply have a website; it is another to have a website that a) people will find and b) that will attract customers to your business. Having your website custom designed by professionals can help you accomplish both a and b.

The design of the website begins with providing a look and layout of information that will capture the interest of a potential client quickly. Our marketing experts know how to accomplish that for contractors. Our search engine experts will add the other ‘unseen’ elements to your website that help bring your website to the the top of the search results when someone searches for a home builder or remodeler in your area. After all, what good is a great website that no one ever sees? We know how to bring the traffic to your site and then design your site in such a way that browsers will take the time to look at it, once they get there.

You’re an expert at what you do and we are the experts in the field of website design and traffic for contractors. Let us do what we do best, so that you can spend your time doing what you do best, running your business.

MLT Group Advertising & Marketing offers professional website design for home builders and remodelers, including internet marketing services such as search engine optimization (SEO) and social media consulting. Call us today at 507-281-3490 or e-mail sales@mltgroup.com and begin experiencing all the benefits a professional advertising and marketing firm has to offer your business.

Press Release: Words by Tracey

admin — Thu, 29 Jul 2010 16:12:41 +0000

Hey Everybody!

Thanks for getting the Words by Tracey website up and running, and for all your attention and support! Special thanks to Eric, who always seems to fix and glitch on the spot! Also, to all the behind the scenes players – thank you!

Tracey McGuire
Words by Tracey

Benefits of Flash Animation | Minneapolis MN

admin — Mon, 26 Jul 2010 11:40:36 +0000

When translucent images slowly morph into opaque text, and smart animations burst into striking logos, it’s hard not to remain entranced. Welcome to Adobe Flash. A multimedia system brimming with pizazz and panache, Flash animation is a superb tool for the adept web designer – though it is not without potential drawbacks. But what makes Flash so – well, flashy?

A Flash website overflows with flair and style. Gaming, entertainment or music web sites can use Flash to develop a sense of originality and uniqueness, critical to the entertainment and “pop” industries. Other markets, such as fashion or sports, can use Flash to create a web site that exudes a cutting-edge, chic aura.

Flash is a splendid add-on to regular web sites for hosting media, including slideshows, videos, games, and other media. Its widespread use – 95-98% of internet users – makes Flash a dependable host for all the above multimedia.

“Versatility.” It’s a good word. Adobe likes it too. Flash, in both design and distribution, is a versatile platform. Graphical designs are only limited to imagination, and Adobe’s royalty-free license options make distribution trouble-free.

But Flash is not without shortcomings. SEO (search engine optimization) can be a web developer’s nightmare; usability takes quite a few hits; and depending on the configuration of Flash, download time can be inordinately long. But with the right developers, all these troubles can go poof.

Enter MLT Group. With an impressive track record of SEO success and an eye for stirring graphics, the designers and developers of MLT Group can add all the functionality and fun of Flash without the irritating SEO and accessibility snags.

So, need flair? Get Flash.

MLT Group Advertising & Marketing offers professional flash animation Minneapolis MN development services. Call us today at 507-281-3490 or e-mail sales@mltgroup.com and begin experiencing all the benefits a professional advertising and marketing firm has to offer your business.

Professional Printing – The Economical Choice for Minneapolis MN Businesses

admin — Mon, 19 Jul 2010 11:41:12 +0000

At first glance, trying to produce your own print publication may seem like the economical choice. However, when all factors are considered, hiring a professional advertising and marketing firm in Rochester MN can actually be the more economical than doing it yourself or hiring a printer in Minneapolis MN.

First, you want your print publications to look professional. The finished product needs to look polished and be able to stand next to your competitors’ products without giving your potential clients the impression that you try to cut costs or produce inferior products. A professional printing service for Minneapolis businesses can help ensure that your products have the right professional polish.

You also want your materials to be ready fast and to your specifications. A professional service will meet your deadlines and produce exactly what you want. Passing along this task to someone else will allow you to focus your energies on your own area of expertise. Consider your daily rate– is it worth spending a day of your time to do something a professional can do for you for less? Going professional can save you time and frustration in addition to money.

Finally, an important benefit of using a professional service is that they may be able to suggest solutions and ideas to you that you might not have considered. Just as your business expertise allows you to make suggestions and improve upon your clients’ ideas, professional advertising and marketing firms can make sure that the image your business presents to the public is not simply what you envisioned, but is even better than you could have imagined.

MLT Group Advertising & Marketing offers professional printing Minneapolis MN services. Call us today at 507-281-3490 or e-mail sales@mltgroup.com and begin experiencing all the benefits a professional advertising and marketing firm has to offer your business.

Press Release: Reiland’s Hair Clinic

admin — Thu, 15 Jul 2010 15:53:03 +0000

Dear MLT Group:

On behalf of the Reiland’s Hair Clinic, we would like to recognize and thank you for your valuable work with our website.

We very much appreciate your professionalism and expertise with updating Reiland’s Hair Clinic website. You may be interested to know that the overall results are very positive. We recognize that the contribution from MLT Group has helped to increase traffic and allow potential clients to see for themselves what Reiland’s Hair Clinic is truly about.

We certainly look forward to our continued business partnership, and we will always recommend MLT Group to other businesses for their website development.

Sincerely,
Jennifer Reiland-Meath
Owner/Master Hair Loss Specialist