MLT Group Advertising & Marketing Blog

Your website is your hardest working marketing tool. Don’t let it just flounder in cyberspace; it needs constant nurturing and improvement.

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For nearly 10 years, MLT Group Advertising & Marketing has been implementing search engine optimization (SEO) strategies for several dozen businesses.

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Isn’t social media just for teenagers? A few of the benefits you can gain from using these communities include: reputation management, the ability to gain insight from your consumers, monitor “buzz” about your brand, become a thought leader among your peers and customers, and offering customer service/support.

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Is SEO really that important?

81% of Internet users begin their buying process by using a search engine to look for information about a product or service (Pew Internet & American Life Project, 2008). Optimizing your site for the keywords these potential customers are searching for greatly increases your chance of being found during, when your customers have recognized a need to buy your product.

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