Elektro Assemblies is a manufacturing company out of Redwing, MN that specializes in building wire harnesses for a variety of different applications, with anything from Scantron machines to fry cookers for McDonalds.
Elektro Assemblies had been using a copy logo identical to their parent company, Automated Equipment, which limited their ability to differentiate from them. They expressed interest in a logo that literally showed what kind of product they offered their clients. The MLT Group took this information into consideration and conveyed this by drawing actual 3D wires coming from the logo. They wanted to keep their original colors (blue & green) to illustrate the continued relationship with Automated Equipment.
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Graphic Design