KSMQ is a locally owned broadcast station in South Eastern Minnesota that reaches over 655,000 people. With such a large viewer base, they strive to provide diverse and quality programming and services their customers won’t find anywhere else.
It is imperative that a company's branding is consistent through all media it uses to reach its prospective customers. The look and feel of the brand shouldn't deviate much from a particular design. Wanting to organize their branding effort so that it was more consistent through all advertising, KSMQ came to MLT Group for help. MLT Group was able to deliver, providing a brand manual for KSMQ that contained a detailed analysis of their branding. The information included everything from fonts, colors and sizes, to the types of photos suggested for marketing plans. KSMQ can now be confident that their design will be consistent across the board for any sort of advertisement.
Services

Graphic Design