Public Relations Consulting

From establishing your business or organization in the market to damage control, the goal of public relations is to portray your business in the best possible light. MLT Group Advertising & Marketing offers several public relations consulting services that can help you effectively persuade the media to take an interest in your business while projecting your message positively.

PR Consulting Services Include:

• Press Kit Development:
  A press kit, also known as a media kit, is a packet of promotional material created for the media and its representatives as well as your prospective clients, vendors, investors, and others. The purpose of a press kit is to have a centralized compendium that includes your company's history, activities, achievements and press coverage. MLT Group can help you create a print and/or online press kit that effectively illustrates you company or organizations service or product information to make a good, solid first impression.


• Press Release Consulting:
  Whether you are launching a new product, making a major announcement, or highlighting an innovative trade practice, a well-crafted press release can go a long way in generating publicity for your business or organization. Consulting with MLT Group Advertising & Marketing on your press release writing and distribution can enhance the effectiveness of your efforts while helping you to avoid press release pitfalls!


• Developing a PR Plan:
  For best effect you need to determine where, when, and how you are going to proceed with your public relations efforts, hence, you need a plan! MLT Group's marketing and public relations specialists can help craft a plan for your public relations efforts including emergency communications strategies and spokesperson preparation.


• Spokesperson Preparation:
  There are times when your business or organization may be asked to provide an interview for the print media or appear on air for the TV or radio news. These can be great opportunities for promoting your message. or missed opportunities. MLT Group Advertising & Marketing offers a comprehensive and effective media relations training package for preparing spokespersons before the cameras start rolling!

Please call 507-281-3490 or e-mail sales@mltgroup.com to learn how MLT Group can effectively assist with your public relations needs.