Online Marketing

When online marketing comes up in conversation Search Engine Optimization (SEO) services, Pay Per Click (PPC) campaign management and Web 2.0 are sure to be hot topics. These, along with banner advertising and a well designed website are all primary online marketing mediums that your business can employ and benefit from.

Web 2.0 tools such as blogs, forums, social networking sites and wikis enable web users to easily conduct two-way communication online. This opens up a host of effective ways for your business to interact with prospects, customers and others.

If you have questions on any of the many online marketing tools below please call 507-281-3490 or e-mail sales@mltgroup.com and we'll be happy to work with you to further your business or organization's online marketing!

• Blogs
  A blog, when used for business, is a publicly accessible online information column. Blogs are easy to use and enable you to present information about your business and your areas of expertise. When configured correctly a blog is a powerful tool for Search Engine Optimization as well. Blogs also allow readers to post their comments and questions, which can enable you to establish an ongoing dialogue with your customers and other site visitors.


• RSS
  Really Simple Syndication (RSS) software allows people to "subscribe" to your website, the way a newspaper "subscribes" to the work of a syndicated columnist. Once someone downloads an RSS link for your site, they can automatically receive your content updates. As a result, an RSS feed can eliminate the need for someone to check your site for new information. For example, your customers can find out when you've updated your blog or the new product section of your site, without having to visit your site directly.


• Podcasts and Webcasts
  A webcast allows you to show a presentation, such as a PowerPoint slide show, on the web while participants listen in by phone. Podcasts are simply audio or video files, which site visitors can view on their computers or download to a device such as an iPod® (hence the name) for later playback.


• Social Bookmarks
  One way to think of social bookmarks is the public version of the "Favorites" list in your browser. Instead of saving the URL of a favorite website on your computer, you can post the link to a site such as Digg™ or del.icio.us. For a group with like interests, these sites are an easy way to share Web-based information on a topic and can be a powerful marketing tool for your business if managed correctly.


• Social Networks
  Much has been written about the growth of sites such as Facebook™ and MySpace™ , social networks that let people share their interests online. Yet there's more to this technology than teens discussing the newest bands. As a business tool, these sites work in much the same way as traditional "offline" networking. They allow you to share information, make connections, get referrals and demonstrate your expertise. Learn more!


• Widgets
  A widget is a web-based gadget that's part hyperlink and part application, primarily designed by companies for their customers. Essentially, it's an icon that lets customers download applications to their desktop or their own personal website that, once clicked, opens up a mini-application or a link back to the corporate website.


• Wikis
  A wiki is a set of web pages to which authorized users can add, delete or change what already exists on that page. Wikipedia™ is probably the best-known example. The wiki technology makes it easy to do all this, often allowing users to get in and make contributions or edits with nothing more than a click of a button in what looks like a standard word processing screen. Plus, unlike many other collaboration technologies, a wiki stores its previous versions, so changes can be monitored and pages can easily be restored to an earlier version if incorrect or unnecessary information has been posted.

Please call 507-281-3490 or e-mail sales@mltgroup.com to learn how MLT Group can effectively assist with your online marketing needs.