Roscoe's Root Beer & Ribs - Kung-Fu Chef

In a crowded market, Rochester's oldest BBQ joint needed a new signature identity to make them stand out from the pack. MLT Group created ads and an identity based on classic kung fu action movies, complete with hyper-speed special effects and out-of-sync voice dubbing. Like the intensity and focus of kung fu, the TV ads carry the message that Roscoe’s award winning barbeque is an all-out attack on your taste buds.

The TV commercial’s samurai chef concept was so well received that it is now the center point of the company’s branding with samurai chef billboards and autographed photo menus as well as Roscoe’s samurai headbands for wait staff and young customers.

Services
On-Screen Talent Casting
Video Editing
Video Shoots
Voice Talent Casting