MLT Group's Video Production and Development Process
Even when you know you need an impactful video production to tell your product or service story, figuring out the process from A to Z can be daunting. At MLT Group - Creative Solutions our years of experience producing successful video production for TV, web, education and corporate applications allows us to ensure you a smooth and successful video production experience the first time. every time!
- Video Pre-Production: Our creative team will work with you to determine how your video production will address your advertising goals and target audience most effectively. Often times this will include one or more meetings and a review of existing marketing materials. Script outlines may be produced at this stage in the process to help guide development.
- Video Design Development: Creating a concept that conveys your marketing message in the most effective way is where MLT Group excels. Our creative and versatile team will work with your vision or develop concepts from scratch, to create an effective video production that will resonate with your target audience.
- Script Writing: The shoot script, and story board when applicable, provide direction throughout the production process making shooting and editing more efficient. We can use your existing script or our talented writers can work with you to either fine tune your script ideas or produce a focused and effective script from scratch.
- Professional Graphics for Video: Logos and titles within a video production should be consistent with your overall business brand identity, collateral materials and other advertising efforts. MLT Group offers complete graphic design and development to complement our video production services. A thorough consultation will be conducted to ensure that your vision and branding is appropriately conveyed in the finished video production.
- Talent Casting & Direction: Quality talent is imperative in bringing your onscreen vision to life. The people who represent your company and products create a strong impression with your target audience. MLT Group's twenty plus years of casting experience ensure that the right people are representing your message.
Additionally, MLT Group's professional shoot directors have an abundance of experience and talent to bring to bear once the cameras are ready to shoot. We've worked with every level of talent and have extensive experience working with non-actor business professionals for corporate video productions.
- Video Shoots: MLT Group will video tape on location or in studio using high quality digital formats (standard or HD). Shooting will include digital video equipment, lighting instruments, microphones, video monitors, video professionals, various camera mounts and a shoot director. Shoots may also include actors, make up artists, props, stunts, special effects and a variety of other services depending on the script and budget. This is also your opportunity to be on screen promoting your business!
- Video Editing: We shoot video all across the country from the Twin Cities of Minneapolis and St. Paul Minnesota to Houston Texas, and from the shores of California to the coast of New York. Where ever the needs of the shoot take us, the editing takes place in one of our in-house editing suites in Rochester, Minnesota.
Your TV production or corporate video is created by layering video, graphics, voice over tracks, music and special effects to create seamless, professional, audience impressing results.
- Delivery: MLT Group provides master copies of your production ready for broadcast, web or DVD. We work with a large array of formats and will determine which one is most suitable for you with your approval. Some of the digital formats MLT Group produces in include Hi-Definition (HD), DVC Pro, Mini DV, and Beta Cam. We can also assist with air-time buys as needed. To learn more contact us at 507-281-3490 or sales@mltgroup.com.
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