University of Minnesota Rochester - Mailer

As part of a full marketing services contract with the new University of Minnesota Rochester, MLT Group Advertising & Marketing developed a branding strategy and a whole series of graphic designs for print and billboard, which emphasized the “Innovative. Challenging. Professional” slogan conceptualized for UMR’s BSHS program by MLT Group.

Graphic design projects included; the college view book, numerous mailers, brochures, a travel size version of the campus guidebook, “visit campus” promotional pieces, recruitment posters and billboards.

The MLT Group was given the opportunity to lead the recruitment campaign for this new program. The first large task delegated to the MLT creative team was to design a multi-page mailer that emphasized the “Innovative. Challenging. Professional” UM-R promotion that the creative team also conceptualized. Each page had a word from the tag-line and described the focus and benefits of the degree program.

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