reach

December 20th, 2017 | By: | Category: Digital Marketing | Internet Marketing | Marketing | Website Design
Tags:   | |

How to Write an Effective Call to Action for Your Twin Cities, MN Landing Page

When writing landing page copy for or your Twin Cities, MN, business, nothing is more important than a strong call to action. Whether you want readers to click, call, or sign up, without a strong call to action, your conversion rates will suffer.

Even if you write a brilliant piece of copy, it will be rendered useless without a good call to action. But how do you create a strong call to action?call to action

Use Command Verbs

Your call to action is all about being direct. Using strong command verbs will let your readers know exactly what you want them to do. For example, ‘buy’, ‘shop’, ‘download’, or ‘find out how’ are all concise and strong.

Reduce Risk

When a visitor finds themselves on your landing page, they’re probably not ready to sign their life away. Including language like ‘no obligation’ or ‘FREE trial’ puts the visitor at ease, making it easier for them to follow through.

Keep it Brief

The longer your call to action is, the more likely you are to lose the reader’s attention. Keep it short, sweet, and to the point. “Click now to increase your site traffic today!”

Have a Deadline

It’s easy for visitors to think ‘I’ll just come back later.’ Including a deadline will encourage them to act sooner rather than later. “Limited time only!” “Sale ends soon!”

Entice Your Audience

Have you ever been to a site that immediately asks you to enter your credit card info? How likely are you to jump right in? Not very. Instead of asking your visitors to buy right away, consider enticing them first by offering a free trial, directing them to a video, or a demo. This eases them into the decision to buy and allows you the opportunity to educate them on your product or service.

Get Creative

creative call to action

okcupid’s landing page has a strong and creative call to action that perfectly reflects their services.

You never know if something will work unless you try. Don’t be afraid to have fun and get creative with your call to action. Having a unique call to action will catch more attention than something generic. You can always change it if it isn’t working. Here’s a great example from the dating app, okcupid.

By following these tips, you can write a stellar call to action for your Twin Cities, MN landing page. But what about the design and hosting? For a truly killer landing page, contact the web development experts at MLT Group today at sales@mltgroup.com or (507) 281-3490.


 

If you found this page useful, consider linking to it.
Simply copy and paste the code below into your web site (Ctrl+C to copy)
It will look like this: How to Write an Effective Call to Action for Your Twin Cities, MN Landing Page

Back to top