reach

Hummingbirds, Penguins, and Pandas? Decoding the Google SEO Zoo

MLT Group provides web development, search engine optimization, and digital marketing in Rochester,MN and throughout the United States

If you pay attention to recent Google news, you may have heard the phrases Google Hummingbird, Google Penguin, and Google Panda. Of course, this sounds like very strange terminology when thinking about one of the largest information technology companies in the world. As Google would have it, these terms do not mean what they appear. Google has not taken a single hummingbird, penguin, and panda under its roof, though that would be an interesting sight to see! When you encounter strange “tech-talk” like this, MLT Group – Creative Solutions provides the answers to your questions regarding Google, SEO, and digital marketing in Rochester, Minneapolis, and throughout the United States.

Many websites compete for recognition and rankings on Google, and Google needs to respond to the competition. At Google, more weight is put on the quality of your website and the great content you publish, rather than the number of “tricks” you can pull to show up on the top of Google’s search rankings. Though the average person may be a step behind Google’s geniuses, those competing on the web have figured out tips, tricks, and solutions to achieving high rankings on Google, which is commonly phrased as Search Engine Optimization, or “SEO.” When too many people figure out the tricks, Google puts out a new algorithm, which changes the game and eliminates any quick tricks you many have uncovered to gain high search engine rankings. (These quick tricks that Google responds to are commonly referred to as Black Hat SEO, something that Google penalizes.) Each new algorithm has a specific name, with the past three being Google Panda, Google Penguin, and Google Hummingbird, the most recent algorithm change.

When new algorithm changes are implemented, Google raises the stakes. Websites are now required to have better content, better quality design, and user-friendly features. Though it can be frustrating when these algorithms kick in, the result is quite favorable – better websites, better user experiences, and the push to be smarter, wiser, and more intentional on the web. Rather than being confused about these algorithms, MLT Group provides solutions for your company and website – we handle the competition so you don’t have to. Digital marketing and SEO are constantly changing, and we must adapt to Google’s standards. Our web experts and SEO specialists are committed to staying informed and “in the know” with all of Google’s adaptations, which means you don’t have to do the grueling research and hard work! You can keep your focus on your customers, and we’ll keep our focus on you, your website, and the Google atmosphere.

MLT Group – Creative Solutions provides digital marketing, web development, and SEO in Rochester, MN and nearby communities, as well as across the US. Every time a new animal is added to the Google Zoo, the SEO Zookeepers at MLT Group are on top of it. For your Rochester and Minneapolis website solutions, contact MLT Group today!

About The Author

0 responses so far ↓

  • There are no comments yet. Begin by filling out the form below.

Leave a Comment

Back to top

What's New?

View Blog »