Des Moines SEO Services: Find Out How SEO Services Can Help You Grow Your Business
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Des Moines SEO Company
Des Moines SEO services can help your local business get more traffic, leads, and sales. Have you ever used Google to search for a product or service? Have you ever purchased a product or service you found through Google? Of course, you have. The internet is a powerful force that has helped many businesses find more customers. If you work with the right SEO agency in Des Moines, you can have more potential customers coming to you who are already interested in your products and services.
You probably have questions. You want to know if SEO will work for your business. Google isn't going anywhere anytime soon. You know the importance of having an online presence, but you want to make sure you can get results. The bottom line: SEO needs to provide a return on investment (ROI).
We get it. That's why we've developed services that not only get results but show you a clear picture of how we're getting them.
In a little bit, we'll talk about the different aspects of SEO services, but first, we want to tell you a little bit about our company (and answer the question "Why should I trust you?"
About Our Des Moines SEO Company
When we say we're a Des Moines SEO company, we mean we serve businesses in the Des Moines area. Our office is actually located a little bit outside of Des Moines :). If we're able to show up for "Des Moines SEO company," imagine what we can do for your business.
One of the best things about the internet is its ability to connect people across the world. Our SEO agency is built on and focuses on that premise. Our goal is simple: we want to help you grow your business and build your brand.
SEO isn't about "getting more website traffic." It's about getting the right website traffic. Our sole mission is to put you in front of your ideal audience - the people who want to buy from you and the people you want to work with. It's that simple.
How Does SEO Work?
SEO is a set of techniques and strategies that help pages on your website appear on Google search results. How does SEO work? Here's a snapshot of the process: we research the phrases people use to find products and services. Then, we use that information and add it to your website code, content, and more. On top of that, there are other "optimization techniques," which just means there are certain factors about websites that Google likes to see. By optimizing your site, we make changes to it that tells Google "Hey, notice me! I'm a great website." We'll explain more in-depth shortly.
Why All the Confusion over SEO?
If there's one word that marks business owners feelings about online marketing it's confusion. Too many companies, marketers, and bloggers make the SEO process and other online marketing strategies overwhelmingly complicated.
Here's what you need to know. Google uses an algorithm to analyze websites. Think of it like a robot. The robots crawl through your website to find out what it's about. It will look for information about your product or service by keeping an eye out for keywords - words you put on your site mentioning your product or service. The algorithm will also look at many other factors based on site performance (they don't want to rank a slow, unappealing, and uninformative site).
What are some of those factors?
Let's cover the core ones step by step.
On-Site SEO Strategies
There are two different SEO strategies -- On-Site and Off-Site.
On-Site SEO Strategies are changes we make to your actual website to make it more Google friendly. Things such as...
SEO Web Development Strategies
Did you know the way your website is built affects how well it can rank on Google? If your website is slow and has a poor user experience, it will hurt your rankings. If you use SEO-friendly coding techniques, it will make your site more likely to rank well. Some of the techniques we use include coding for fast load speed, fixing (404) error pages on your site, checking the way your site uses site-links and redirects and adding special pieces of code that make the Google bots want to crawl through more pages on your website.
SEO Optimized Content
The way you create content for your website has a huge impact on how well it ranks on Google. Why? Because search engines 'robots' attempt to 'read' the content on your site and has built-in factors it uses to determine if your content is good or not. What does Google consider good? Search engines love content that provides depth, which is why it's important to have content meet a certain length. Your content has to be original. You must have optimized content meaning it has well-placed keywords related to your business's products an services. Human beings have to like your content too, because, your customers are humans, not bots. Search engines reward websites that do a good job of meeting both user and search engine standards. We can help your business rank on Google with our staff of dozens of highly-talented SEO writers.
Responsive Web Building
The bottom line: if your site looks bad on a phone, it won't rank well on Google. Data shows that more people use smartphones than desktops. At a minimum, you need to have a mobile website. Ideally, you'd have a responsive site, meaning it is built to look good on any screen -- mobile, tablet or desktop. We help build responsive sites and can help you transition to a mobile Google-friendly site if you don't already have one.
Earlier, we talked about website coding techniques that make your website more search engine friendly. The list of potential fixes we can make is quite long, but know that your site needs to be analyzed from top to bottom to make sure it's a well-oiled machine. Before we create new content and do on-site SEO, we can your site for technical problems and fix them.
Off-Site SEO Strategies
After we finish on-site SEO, we implement off-site Strategies that Google uses to index and rank websites.
Google uses links from one website to another as a ranking factor. A link from another website to yours is called a 'backlink.' Think of backlinks this way. Each time you get a link from another website, it's like they are voting for you. The more quality backlinks you get, the more 'votes' you get to win the election of getting onto search engine results pages (SERPs). How do we build backlinks to your websites? Over years, we've built relationships with relevant networks, directories, and websites in many different niches who we can reach out to for links. We show them your well-optimized site, pitch it for consideration, and get links that help you grow your site authority. High authority sites have a better chance of ranking on Google.
Citation-Building and Online Identity
Every business leaves a footprint on the internet. Many business directories scrape information and create listings for businesses. The problem is that this information isn't always accurate. Inaccuracies in your business's online footprint hurt your chances to rank. The reason why is simple - Google doesn't want to show results for businesses with incorrect information because people don't like showing up to locations and calling phone numbers that are no longer associated with your business. And as a business owner, we're sure you don't want people looking up your business only to find an old address, a phone number you changed, or other misinformation. We use tools and data that helps us create a consistent profile for your business across the web. Using citations - meaning mentions of your business online - we can add more authority to your website by adding it to relevant business directories. Data shows that citation building is a key ranking factor for local businesses.
Each business, along with an online footprint, has an online reputation. This usually comes in the form of reviews. The more positive reviews you have online on places like Google, Yelp, Facebook, and other online review platforms, the better.
Also, smart public relations strategies - like creating a press release for your company when you introduce a new product line - can help your site authority grow, too.
Our SEO agency serving Des Moines business owners can help you build a reputation both people and search engines love.
How to Work With a Des Moines SEO Agency to Get the Best Results Possible?
There is no one-size fits all strategy for SEO success. Any Des Moines SEO company that promises you "quick and easy rankings" is...lying. SEO takes time, but it's a very effective strategy that can literally change your business. At MLT Group, we want to work with companies who understand this. If you're the type of business owner or marketing employee that understands how powerful the internet can be but needs more clarity on how to use the right strategies, then we're a good fit for each other.
What You Can Expect from Our SEO Company
If you've made it this far, you're at least curious about how we can help you grow your business with SEO and online marketing. As far as what you can expect from us, we keep things pretty simple. You can expect an open, transparent, and collaborative process. We think of ourselves as strategic partners to the companies we work with. We're not just trying to increase your traffic. We're trying to find and move the levers that make a big difference for your company's brand -- and of course its bottom line.
If this sounds good to you, here's what to do next. Fill out the form below. We'll reach out to you with a free no obligation marketing proposal that spells out exactly what SEO services we will provide and how much of an investment is required.