Bay and Bay
Bay & Bay Transportation needed a website that was aesthetically- pleasing, provided multiple channels for driver and staff recruitment, and promoted a variety of company services. The ease of user navigation was imperative to the design and functionality of this site. As a result, MLT Group created a brand-accurate design that emphasized driver recruitment through consistent “Apply Now” opportunities and “Career” term usage. The home page and interior pages were designed to include a sub menu that highlighted the four main areas essential to Bay & Bay: Driver Careers, Other Careers, Services, and Carriers.
Bay & Bay Transportation continues to use MLT Group’s design services to keep their print materials consistent, informative, and attractive. MLT Group has provided Bay & Bay with designs for posters, banners, post cards, and more. Each printed product has been created with specific strategies in mind. The end result has been a family of materials that Bay & Bay has enthusiastically used on the walls of their workplace, at events, or to promote their business.
Bay & Bay Transportation is a major trucking company in the Midwest that has expanded over the years. With clients and employees nationwide, they wanted to ensure that they could easily be found on search engines. MLT Group has implemented very targeted, detailed, and aggressive search engine optimization strategies to get Bay & Bay ranking extremely well for the key phrases important to their needs. These rankings have led to tremendous results in web traffic, as well as recruitment opportunities.
MLT Group teamed with Bay & Bay Transportation to create a variety of videos to educate and train their staff, as well as honor their drivers. Whatever Bay & Bay needed in terms or scripting, organization of video shoots, graphics, lighting, and so forth, MLT Group delivered. The result has been a consistently branded library of videos.