Broadway Residence and Suites
Broadway Plaza wanted a website redesign that showed off their luxurious accommodations and was easy for visitors to use. MLT Group accomplished this by including a rotating banner on the home page that exhibits Broadway Plaza’s rooms. Broadway Plaza also caters to international clients. To ensure a positive user experience for international clients, MLT Group included a translate feature on the home page that accurately translates each page into English, Mandarin Chinese, and Arabic, setting Broadway Plaza’s site apart from local competitors.
With visitors from all over the world coming to the Mayo Clinic in Rochester, MN, Broadway Plaza has steep competition for lodging. In order help them stay competitive, MLT Group implemented a multi-level SEO strategy, utilizing on-site and off-site SEO, along with Google friendly white hat techniques. Another important element of Broadway Plaza’s SEO strategy was optimizing their online identity, ensuring it was consistent across a variety of platforms after the business changed names and phone numbers.