Reichel Foods came to MLT Group wanting to modernize their site design, simplify their site navigation, and better organize their product content. It was crucial to Reichel Foods that their Dippin’ Stix brand remained consistent under the new design. The final product created by MLT Group maintained the integrity of the brand, as well as added another level of interactivity that would be useful to their target audience. Educating customers about each product is essential to their business; therefore, the new products webpage allows users to click on a product to receive a snapshot of nutritional information and benefits. The user is also able to find where Dippin’ Stix products can be found through their Store Locator. These interactive features provide Reichel Foods a greater boost to their website that ultimately fit their business and customer needs.
Dippin’ Stix by Reichel Foods are sold nationwide to a wide variety of grocery chains. Therefore, reaching both business owners and individual consumers is an absolute must for their SEO strategy. The team at MLT Group conducted research on competitors and key phrases to best optimize each page of the site for a national audience, with the primary focus the name brand and product descriptions.