MLT Group works with ServiceMaster franchises all across the United States and we were excited to develop multiple sites for ServiceMaster DSI. Several different sites allow ServiceMaster DSI to target their diverse geographic service areas. The challenge for MLT Group was to make the sites stand out from one another while maintaining a sense of consistency that links them all together. We did this by employing similar layouts for the sites and highlighting ‘local’ features such as maps and lists of communities serviced. The sites are clean, easy to use, information rich, and attractive.
ServiceMaster DSI has several franchises in multiple states, cities, and suburbs throughout the Midwest. With such a broad area to cover, MLT Group employed an aggressive SEO strategy to help the DSI franchises rank highly for geographic specific search terms in various locations. This complex strategy included the implementation of numerous geographically targeted and optimized pages as well as extensive content marketing and link building services. ServiceMaster DSI now ranks highly for a staggeringly broad range of key phrases and geographic areas.