JB Lures had an ecommerce website that suited the most basic needs of their business. However, the outdated design and functionality of their e-com caused concerns for their success in the future. That’s where MLT Group came in. Knowing that brand consistency was a must, the creative team capitalized on their current marketing materials and brought new life to the site design. Instead of photos being an afterthought behind textual descriptions, the product photos are now at the forefront of the web pages. Search features, as well as more interactive options provided by the ecommerce solution, greatly enhanced the user experience. This new and lively appearance was just what JB Lures needed to prepare them for the future of their business.
The ecommerce solution, provided by MLT Group, gives JB Lures more control and more options than they had previously. They now have the ability to more easily add products and customize consumer options such as colors, sizes, related products, and more. On the front-end, the experienced online shopper will have wish lists and other “My Account” options available to them. For the less technically-savvy, the ecommerce experience includes simple steps to guide the individual from start to finish, so they can peruse and purchase with ease.